private equity
Introduction
strategic communications advisors to private equity firms and their portfolio companies
Propulsion Agency is widely recognized for our strong media relationships, superb writing capabilities and seasoned communications strategists. We serve as partners with our private equity clients, providing strategic positioning, message development, media training, media relations, digital marketing, content creation and more.
Our private equity team is composed of senior practitioners who have a combined 20-plus years of experience not only in public relations, but also in relevant fields like investor relations, journalism and government relations.
We understand complex situations, develop and execute communications plans that gain visibility private equity firms need to stand out that results in new deals, partnerships, a stronger online footprint and heightened media visibility.
services we provide
digital marketing
Stay relevant with a proactive social strategy, ad campaigns and impactful content to attract leads and talent
portfolio company communications
Driving the value of portfolio companies, communicating the success of turnarounds, announcing add-ons and new product launches, securing and announcing awards and raising awareness of how the general partners have added value to the portfolio
Media Relations
Effectively communicate your story and secure high-impact media coverage locally, regionally, nationally, or internationally
writing
Making private equity partners leaders in their field by showcasing their intellectual capital through op-eds and bylined articles, whitepapers and studies, speeches, and presentations
content development
Videos, ads, graphics, podcasts, blogs/vlogs all developed in house
awards submissions
Securing and announcing awards and raising awareness of how the general partners have added value to the portfolio, leveraging earned material on social media, website, media opportunities, etc.
Brand Development
Zone in on what differentiates your brand from others and develop messaging and materials that tell your specific story that drives revenue
crisis management
Navigating through tough situations like economic downturn, negative performance of portfolio companies, drafting forward-looking media responses, mitigating potentially damaging news before it is covered