Introduction

supporting the vegan movement through brand launches, education and exposure

There has never been a more exciting time to launch a vegan business or promote a new plant-based product offering. Today, the opportunities are endless as more and more consumers recognize that veganism is healthier, more sustainable and ethical. But channeling this message in the right way is complicated and it is increasingly evident that vegan companies should be partnering with public relations firms that are vegan as well.

As competition continues to grow, it’s crucial for vegan brands and products to work with a public relations team that knows, understands, and lives the lifestyle you preach. Whether your brand is vegan or you’re expanding your products to include vegan options, crafting an identity and message that will resonate with everyone is imperative.